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© 2025 NUELE Hair Group
NUELE Hair Group
A Purpose-Driven Collective

Redefining what
healthy hair
truly means.

Standing at the intersection of nature, science, and technology — NHG champions the future of high-performance hair health for all.

Discover NHG Our Brands →
3Portfolio Brands
100%Naturally Derived
AllHair Types
2024Founded
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Purpose
Elevating global hair health through innovation, individuality, and expertise.

To elevate global hair health through innovation, transparency, and expertise — building a connected ecosystem of brands and technologies that inspire confidence, celebrate natural beauty, and transform how people experience their hair.

We exist to make every strand matter — from the ingredients we source to the intelligence we build.

Explore Our Ecosystem
Vision
"To become the world's most trusted leader in clean, data-driven hair innovation."
NUELE Hair Group
Innovation · Integrity · Intelligence · Individuality · Innovation · Integrity · Intelligence · Individuality · Innovation · Integrity · Intelligence · Individuality ·
Vision
Where technology enhances individuality.

To become the world's most trusted leader in clean, data-driven hair innovation — where every solution begins with care, integrity, and a deep understanding of the science of hair.

At NUELE Hair Group, we envision a future where technology enhances individuality, sustainability drives performance, and healthy hair is the foundation of beauty everywhere.

100% Naturally Derived
All Hair Types & Textures
NUELE Hair Group
Clean Beauty ·
Data Driven ·
Every Strand Matters
Our Portfolio
Brands that challenge the norm
and reshape the texture of the industry.
NUELE
Clean Haircare · Award-Winning
Multi-award winning.
Ultra clean.
High performance.

Redefining clean beauty with clinically proven, 100% naturally derived, bond-building formulations for all hair types. NUELE is where botanical science meets modern luxury — every product engineered to deliver exactly what it promises.

  • 100% Naturally Derived Ingredients
  • Clinically Proven Bond-Building Technology
  • Formulated for All Hair Types & Textures
  • Multi-Award Winning Clean Beauty
  • Free from Sulfates, Parabens & Silicones
Visit nuelehair.com →
StrandSense AI
StrandSense AI
Specialized Hair Intelligence
Live
Ask about your hair...
strandsenseai.com
AI · Specialized Hair Intelligence Model
The world's first
Specialized Hair
Intelligence Model.

StrandSense AI is the proprietary hair intelligence engine of NUELE Hair Group. It decodes your unique hair biology — porosity, density, scalp health, environment, and lifestyle — to deliver clinical-depth recommendations no general AI can match. It is the intelligence layer that powers SORAVA's marketplace and informs every NHG product decision.

  • Specialized Hair Intelligence Model — not general AI
  • Climate, Travel & Lifestyle-Aware Diagnostics
  • AI-Powered Scalp & Strand Health Analysis
  • World's Largest BIPOC Hair Dataset
  • Powers the SORAVA Marketplace
Visit strandsenseai.com →
SORAVA
Powered by StrandSense AI
Launching 2025
Coming 2025 · Luxury Hair Marketplace
The marketplace
where ritual meets
intelligence.

SORAVA is the luxury hair wellness marketplace powered entirely by StrandSense AI. Where SSAI provides the intelligence, SORAVA delivers the ritual — a curated commerce experience that knows your biology, personalizes your routine, and evolves with your hair health in real time. This is personalization at the formulation level.

  • Luxury Marketplace Powered by StrandSense AI
  • Personalized Ritual — Intelligence-Led Curation
  • Formulations That Adapt to Your Hair Profile
  • The First AI-Native Beauty Marketplace
  • Launching 2025
Join the SORAVA Waitlist Learn More →
The NHG Difference
Built to advance.
Designed to connect.

Founded by experts and innovators in clean beauty, we are committed to creating products, technologies, and insights that empower people to embrace their natural hair in all its diversity. Through ethical sourcing, sustainable innovation, and deep scientific expertise, NUELE Hair Group leads the next era of beauty.

01

Clean Science

Award-winning formulations built on efficacy, transparency, and botanical integrity. No compromise between performance and conscience. Every ingredient earns its place.

02

AI Intelligence

Proprietary data systems that decode unique hair biology — porosity, density, scalp microbiome — into personalized, actionable knowledge available to everyone.

03

Modern Ritual

Experiences designed for the modern age — where luxury and utility converge, self-care becomes self-knowledge, and every routine is as unique as the person behind it.

Executive Leadership
Built by experts.
Driven by purpose.
OC
Oliver Cheatham
Co-Founder & Managing Partner

A visionary at the intersection of beauty, technology, and entrepreneurship. Oliver architects the strategic vision, brand partnerships, and growth ecosystems that position NHG at the leading edge of the global hair wellness market.

CM
Christine Martey-Ochola
Co-Founder & Chief Science Officer

A scientist and clean beauty pioneer, Christine leads formulation strategy and scientific innovation across the NHG portfolio — ensuring efficacy is never a promise, it's a measurable standard backed by data.

AC
Anne Cheatham
Co-Founder

Driving brand experience, community, and culture, Anne ensures that every NHG touchpoint reflects the deep care, integrity, and human-centered values at the heart of the company's founding mission.

Board Advisors
Nii Addo
NHG Board Advisor
Universal Admedia, Managing Director
Kwafo Ofori-Boateng MAICD
StrandSense AI Board Advisor
IBM, Former VP & Senior Partner
Bobby Bhatia
StrandSenseAI Board Advisor
Seasoned Private Equity Leader · AI, Fintech & Blockchain · Global Network in Industry & Academia
Insights & Community
Thinking that shapes
the future of hair.
All Insights →
01 Commerce & AI
Why Brands Win in Specialized AI-Powered Marketplaces

Specialized AI-powered marketplaces offer brands a fundamentally different growth model — one built on fit, performance, and trust, rather than visibility alone. The future of commerce belongs to brands that become the right answer, for the right person, at the right time.

Oliver Cheatham · January 15, 2026
Read Article →
02 The Future of Shopping
Why the Future of Shopping Belongs to AI-Powered Personalized Marketplaces

For decades, consumers have been asked to shop by guesswork. AI-powered marketplaces are changing that — shifting commerce from generalized recommendations to precision-driven personalization.

Oliver Cheatham · January 15, 2026
Read →
Hair is identity. Heritage. Health. Signal.
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The NHG Community

Stay at the forefront of hair health innovation — insights, research, and updates from the NUELE Hair Group ecosystem.

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